7 Clear Signs You Need an Explainer Video to Boost Your Brand in 2025
In today’s fast-paced digital environment, grabbing and holding attention is more challenging than ever. With users’ attention spans shrinking and competition increasing, businesses need to communicate their messages quickly and effectively. This is where explainer videos come into play. Whether you’re a startup or a well-established brand, there are clear signs you need an explainer video to elevate your marketing strategy in 2025.
An explainer video is a short, engaging video that explains your product, service, or brand story. Typically animated or motion-based, these videos combine visuals, narration, and sound design to deliver complex ideas in a simplified manner. If you’re still on the fence about incorporating explainer videos into your strategy, here are seven signs it’s time to take the leap.
1. Your Website Has a High Bounce Rate
One of the first signs you need an explainer video is a high bounce rate on your website. Visitors land on your site but quickly leave without taking any action. This often indicates confusion or lack of clarity about what your business offers.
An explainer video placed on your homepage can immediately engage visitors, explain your value proposition in under two minutes, and increase the chances of them exploring further or converting. In fact, studies show that websites with explainer videos can increase conversion rates by up to 80%.
2. Your Sales Team Repeats the Same Pitch Over and Over
Is your sales team constantly spending time explaining your product or service to potential customers? If yes, you’re missing out on an opportunity to save time and standardize your messaging.
A professionally created video by a video animation company can deliver your sales pitch in a consistent, engaging format. It can serve as a powerful pre-sales tool—warming up leads and freeing up your sales team for more complex conversations.
3. Your Product or Service Is Complex
Some products or services require more than just a paragraph of text to be understood. If your offering involves a learning curve or technical features, it’s one of the strongest signs you need an explainer video.
Explainer videos are ideal for breaking down complex information into digestible, visual formats. Using characters, animations, and storytelling, a good video animation company can make even the most intricate concepts easy to grasp.
4. You’re Launching a New Product or Service
Every product launch needs buzz, and video is one of the best ways to generate it. A short, snappy explainer video can be shared on social media, embedded in emails, and featured on your product landing page.
Videos generate 1200% more shares on social media than text and images combined. With such stats, launching a new offering without video could mean missing out on valuable reach and engagement.
Plus, here’s a fun facts about animation: Animated videos have a 20% higher viewer retention rate than live-action videos, making them perfect for product launches where every second of viewer attention counts.
5. Your Social Media Engagement Is Dropping
If your social media posts are not getting the attention they used to, you might need to rethink your content strategy. Static posts and text-only content are easy to scroll past. Video, however, stands out.
Animated explainer videos are highly shareable and can breathe new life into your social media strategy. When created by an experienced video animation company, these videos can be repurposed across platforms—Instagram, LinkedIn, TikTok, and YouTube—to drive engagement and boost brand awareness.
6. Your Brand Lacks a Human Touch
Today’s consumers want to connect emotionally with brands. If your marketing feels sterile or overly corporate, an explainer video can help inject some personality into your messaging.
By incorporating character animation, relatable scenarios, and a conversational tone, you can humanize your brand. Here’s another fun fact about animation: People are more likely to trust a brand when they can see a story or character they relate to—even if it’s animated!
7. Your Competitors Are Already Using Explainer Videos
If your competitors are using explainer videos and you’re not, you’re already at a disadvantage. Video content can significantly increase dwell time, improve SEO rankings, and boost customer trust—all of which lead to higher conversion rates.
Pay attention to industry trends. If top players in your niche are investing in explainer content, it’s one of the undeniable signs you need an explainer video—not just to catch up, but to stand out with your own unique voice.
How a Professional Video Animation Company Can Help
Creating an explainer video isn’t just about throwing together a few graphics and a voiceover. To truly make an impact, you need a strategy-driven, professionally animated piece that aligns with your brand and goals.
A reliable video animation company will guide you through:
Scriptwriting: Crafting a concise and compelling message
Storyboarding: Visual planning of your video
Animation: Bringing your story to life using 2D or 3D animation
Voiceover & Sound Design: Enhancing emotional impact and clarity
Distribution Strategy: Helping you get the most ROI from your video
Conclusion: Don’t Wait for Your Audience to Tune Out
In 2025, attention is a valuable currency. If you’re struggling to communicate your message, connect with customers, or stand out from the crowd, these seven signs you need an explainer video should not be ignored.
Whether it’s simplifying your complex product, energizing your social media, or improving your website conversions, explainer videos deliver measurable results. Combine that with the charm and engagement power of animation, and you’ve got a tool that can transform your marketing strategy.
So, why wait? Partner with a trusted video animation company, and let your brand story come alive—one frame at a time.